Over the last few days the election committee has been trying to lure citizens towards the voting booths to cast their votes for the Assembly Elections. It has been interesting to see the way in which the various party candidates are trying to woo the voters.
Some have resorted to advertisements in the newspapers the major ones being by the Congress and the Shiv Sena – BJP alliance – and I must say that whoever is dong the print advertisement for the Shiv Sena - BJP alliance is good! To see what I mean, look on the last page of yesterday's Times of India newspaper!! Through these advertisements they seem to be reaching out to the educated masses instead of the uneducated ones. The Congress ads are a little stale now and look like they are used for all the possible elections that we have in our country.
In terms of innovative ways to advertise there have been the usual smses from the MNS and Congress parties – did not receive any from the Congress though... One that truly took me by surprise was when my mobile phone rang and on answering it, I heard a man’s voice (later recognized as Raj Thackeray) speaking in Marathi and convincing me to vote for the MNS. The commuters of BEST buses were not saved and even they had to look at MNS ads on the little tv screens in the bus.
I went to cast my vote yesterday and was pleasantly surprised by the number of youngsters around my area that had come out to vote too. Hope you have done the same!
Some have resorted to advertisements in the newspapers the major ones being by the Congress and the Shiv Sena – BJP alliance – and I must say that whoever is dong the print advertisement for the Shiv Sena - BJP alliance is good! To see what I mean, look on the last page of yesterday's Times of India newspaper!! Through these advertisements they seem to be reaching out to the educated masses instead of the uneducated ones. The Congress ads are a little stale now and look like they are used for all the possible elections that we have in our country.
In terms of innovative ways to advertise there have been the usual smses from the MNS and Congress parties – did not receive any from the Congress though... One that truly took me by surprise was when my mobile phone rang and on answering it, I heard a man’s voice (later recognized as Raj Thackeray) speaking in Marathi and convincing me to vote for the MNS. The commuters of BEST buses were not saved and even they had to look at MNS ads on the little tv screens in the bus.
I went to cast my vote yesterday and was pleasantly surprised by the number of youngsters around my area that had come out to vote too. Hope you have done the same!
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